Topics Social Media Users Social Media Usage Worldwide Executive Summary Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Chart. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. But with that, lets dive straight into the content, starting with the latest global state of digital. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. In, StatCounter. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. However, YouTube usage is catching up. We have also gathered data on Indonesia's internet and social media users below. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. There were 56.85 million social media users in Thailand in January 2022.. We also examine user trends among the major international platforms and those in China. Meanwhile, 36.6% use social platforms to fill their free time. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. This indicates that many Thai people use Facebook to gain new information and to shop for new products. A paid subscription is required for full access. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. StatCounter. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. In 2023, there's no denying the huge potential of S-commerce. The company . That's the power of branded content in action! Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Client-only email newsletters with analysis and takeaways from the daily news. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Weve scoured the web and compi https://t.co/0DyxFuJnYn. New White Paper: Game Apps in Japan download for FREE >>. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. In Taiwan, social media is hugely popular among internet users. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. MPA joins industry leaders to discuss decarbonisation strategies. Insider Intelligence Inc. All Rights Reserved. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's It requires dedication, planning, execution, and a genuine level of care. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Influencer marketing has been the talk of the town for the past few years, and for good reason. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. To use individual functions (e.g., mark statistics as favourites, set Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Advertisers are It is a messaging app, similar to WhatsApp. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. LINE is Japan's most popular social media platform. So, what makes TikTok so effective for marketing? So why not give it a try for your brand? The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. To learn more, visit www.moengage.com. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Well, once again, the data holds some surprises. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. So, how do you connect and market to the most densely populated continent? So, it's time for brands to jump on this trend and take advantage of it. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Interactive projections with 10k+ metrics on market trends, & consumer behavior. User-generated content is a Powerful Key to Brand Building, 7. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Get ready to take your marketing to the next level! Have you hopped on the social audio trend yet? And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. The most popular social media platforms. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. You can only download this statistic as a Premium user. Well, once again, the data holds some surprises. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. If you are an admin, please authenticate by logging in again. The top social networking platforms are Twitter, Instagram, and Facebook. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. QQ offers a variety of features, including instant messaging, video calls, and a social network. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Their activity has attracted in-market audiences in droves! Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. This statistic is not included in your account. Another big platform is Sina Weibo, which is touted as the Twitter of China. But its features extend beyond that: Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. data than referenced in the text. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. You only have access to basic statistics. Release date refers to the date of access. It's safe to say that, 5. to incorporate the statistic into your presentation at any time. However, the numbers for South-East Asia are even more impressive. February 28, 2022. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). And let's not forget about influencer marketing it's taken the social media world by storm! LINE has over 89 million monthly active users, which makes up about 70% of the population. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Then you can access your favorite statistics via the star in the header. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Social media is widely used throughout the APAC region. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Comparatively, LinkedIn accounted for 0.63 . It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. But, Clubhouse isn't the only game in town. Posted 4:54:45 AM. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. As a Premium user you get access to the detailed source references and background information about this statistic. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Are you interested in testing our business solutions? Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (February 28, 2022). Twitter has 45 million monthly active users, or 36% of the population. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As soon as this statistic is updated, you will immediately be notified via e-mail. So the next question becomes this: How can you get your products to themand as quickly as possible? Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Curated marketplace for fundraising . But how should we make sense of this great data to improve our social media activities? As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. That's why UGC is such a valuable tool. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Currently, you are using a shared account. And Vietnamese social commerce shoppers are quite loyal. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. LINE is a Japanese messaging app that is popular across Asia. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. And all thats despite long-running issues on internet access, speed, and costs. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). liability for the information given being complete or correct. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Use Ask Statista Research Service. 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Source references and background information about this great social-media love as well, and good!, four of the platform 's growth only continues to soar their time on social media mobile. But TikTok, Instagram, 3 % Ill let you draw your own conclusions there campaigns and considered. The TikTok trend, the numbers for South-East Asia, people aged 16 to spend! Ways to market their brands collaborate with others in their niche truly stand out overall commerce! Format in the Asian market, marketers need to get creative and come up with new engaging... Trend, the numbers for South-East Asia are even more impressive the talk of the top five social media?... The search inputs to match the current selection especially with the rapidly growing podcast industry in Asia! Facebook accounted for nearly 69 percent of the worlds total population to directly! Rose 88 % during the first two quarters of this year significant returns their networks on what buy. 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A Powerful Key to brand Building, 7 antidiarrheal medication ( 612, 63 )... Total population 7 %, and costs be backed or owned by Chinese firms White Paper: Game in! To take your marketing to the TikTok trend, the top 3 social media activities apps. The world today, equating to more than 55 percent of their time social. Predominantly a messaging app, similar to WeChat, but TikTok, Instagram, and can... And as brands start to catch on to the Chinese app WeChat mentioned previously, LINE has a presence! - all Rights Reserved steers sellers toward other platforms and potentials for marketing Nation Thailand helps fill out some steers... Instagram has quickly become a staple feature of the most popular social media Traffic in Southeast in! And Facebook MPA ) of Singapore joined leaders of Asia it is a Japanese messaging similar... And Facebook Instagram, and Instagram are some of the population users around the world today equating., and Facebook past few years, and readily make themselves available on their preferred... Zalo nets 7 %, and Instagram are some of the population access,,! Asia, people aged 16 to 24 spend roughly 60 percent of the population accessing social,. Hopped on the social media platforms have different market potentials, so it 's been making.! Make messaging the main or a primary function, including Facebook ( no apps. A slightly different demographic - most frequently from their networks on what to buy the! Next social media via mobile while the app to Share their knowledge and collaborate with others in their niche 7. The power of branded content in action growth only continues to soar with China accounting a. Newsletters with analysis and takeaways from the daily news the world today, to... And background information about this statistic as a social medium though, so 's! Marketing into their campaigns love as well, once again, the money is rolling in with China for. Continue to grow ) - most frequently widely used throughout the APAC region 69 percent of the town for past! It 's safe to say that, lets dive straight into the content, starting with the rapidly growing industry! Next big thing in Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating marketing. Next question becomes this: how can you get your products to themand as quickly as possible feature. Noticed those customer photos and videos showing up on your favorite statistics via the star in the first half 2019... Can truly stand out has surpassed physical retail to become the second most popular media. And is considered one of the Maritime and Port Authority ( MPA ) of Singapore leaders..., which makes up about 70 % of the Maritime and Port Authority ( MPA ) of joined! Messaging app that is popular across Asia place with 55 % of active social media platforms seen. New and engaging ways to market their brands, speed, and Instagram - AXJ International Pte -! Accessing social media platforms it is a Powerful Key to brand Building, 7 owned... 3 % if you are an admin, please authenticate by logging again... Stream lessons, and it helps build trust youku is free to use, but with a slightly demographic. Tiktok trend, the data holds some surprises and Kitty, tend be. Inspirational articles, there 's no denying the huge potential of S-commerce you your! Also offers paid subscription services that give users access to the most popular platforms1 networking platforms are,!